Marketing to Prospective Students
At a high level, enrollment marketing services are a combination of content and strategies that help institutions market academic programs to prospective students. The goal of those strategies is to drive more applications and campus tours that will lead to increased enrollment...
A recent Tallo study reminded us that academic programs, which serve as a key driver of a student's future job prospects, are the #1 reason students choose a particular college. Promoting the appeal of academic programs is certainly not new, but there is a growing expectation to share the value of each program. For this reason, it is important for colleges and universities to leverage enrollment marketing services.
At a high level, enrollment marketing services are a combination of content and strategies that help institutions market academic programs to prospective students. The goal of those strategies is to drive more applications and campus tours that will lead to increased enrollment.
Content Kits
Content kits provide colleges with a series of ready-to-use infographics, images, videos and more that can be utilized across marketing channels.
Other Enrollment Marketing Activities
Beyond content kits, schools may leverage enrollment marketing materials to help them effectively market programs to prospective students.
- Branded Landing Pages: Landing pages are built to capture contact information and intended programs of study from prospective students. Call-to-Action (CTA) buttons lead to application starts, campus tour booking pages and other preferred on-site destinations.
- Program-Specific Landing Pages: Program-specific landing pages provide more information on the programs for prospective students to consider.
- Branded Flyers: A physical flyer outlines new programs available at your school. Branded flyers may be utilized at open houses, by coaches during recruiting visits, and more.
Enrollment marketing is an important part of any school’s enrollment and retention strategy, reach out to Rize Education to learn more about how you can leverage our Enrollment Marketing Service.
Charlie's passion for working at Rize is driven by the belief that the residential college experience is transformational. He thinks hybrid learning can preserve its legacy while increasing value and reducing costs. Outside of work, Charlie enjoys spending time alone with a book or podcast, playing basketball, or enjoying his wonderful friends and family.
Marketing to Prospective Students
At a high level, enrollment marketing services are a combination of content and strategies that help institutions market academic programs to prospective students. The goal of those strategies is to drive more applications and campus tours that will lead to increased enrollment...
A recent Tallo study reminded us that academic programs, which serve as a key driver of a student's future job prospects, are the #1 reason students choose a particular college. Promoting the appeal of academic programs is certainly not new, but there is a growing expectation to share the value of each program. For this reason, it is important for colleges and universities to leverage enrollment marketing services.
At a high level, enrollment marketing services are a combination of content and strategies that help institutions market academic programs to prospective students. The goal of those strategies is to drive more applications and campus tours that will lead to increased enrollment.
Content Kits
Content kits provide colleges with a series of ready-to-use infographics, images, videos and more that can be utilized across marketing channels.
Other Enrollment Marketing Activities
Beyond content kits, schools may leverage enrollment marketing materials to help them effectively market programs to prospective students.
- Branded Landing Pages: Landing pages are built to capture contact information and intended programs of study from prospective students. Call-to-Action (CTA) buttons lead to application starts, campus tour booking pages and other preferred on-site destinations.
- Program-Specific Landing Pages: Program-specific landing pages provide more information on the programs for prospective students to consider.
- Branded Flyers: A physical flyer outlines new programs available at your school. Branded flyers may be utilized at open houses, by coaches during recruiting visits, and more.
Enrollment marketing is an important part of any school’s enrollment and retention strategy, reach out to Rize Education to learn more about how you can leverage our Enrollment Marketing Service.
Charlie's passion for working at Rize is driven by the belief that the residential college experience is transformational. He thinks hybrid learning can preserve its legacy while increasing value and reducing costs. Outside of work, Charlie enjoys spending time alone with a book or podcast, playing basketball, or enjoying his wonderful friends and family.
