Digital Marketing

8 Weeks

HubSpot + Google Certifications

Rize’s Digital Marketing program, designed with academic and industry experts, integrates with your existing Marketing curricula and adds cutting-edge digital marketing courses in topics such as social media, influencer marketing, and marketing data analytics. Students who complete this program will have the opportunity to earn up to 6 certifications from HubSpot and Google and will exit with immediately applicable hands-on projects – expanding any traditional Marketing program with specialized hard skills employers are seeking.

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Digital Marketing

Courses

Courses & Curriculum

DMARK I - Introduction to Digital Marketing

Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.

DMARK II - Career Navigation and Exploration in Digital Marketing

This course will help you find a job in Digital Marketing that excites you and meets your financial needs. Not just any job; one that excites you and meets your financial needs. You will explore career paths, potential salaries, and the skills required to achieve those salaries. This exploration will help you identify target jobs and opportunities. You will then plan the steps needed to achieve your goals and begin executing that plan.

DMARK III - Going Viral and Growth Hacking

“Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity.

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DMARK IV - Social Media Marketing, Brand Awareness, and Engagement

The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that.

DMARK V - Lifecycle and Email Marketing

Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage.

DMARK VI - Digital Marketing Analytics and Experimentation

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition.

DMARK VII - Growth Marketing and Multi-channel Digital Marketing Capstone

In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels.

Rize programs leverage the courses you already have

Our Partnerships Team works closely with you to create a customized program that integrates your existing courses. A potential Project Management major could look like:

Example courses from your institution

Accounting/Finance
Business Communication
Business Law
Business Management/Leadership
Marketing
Micro/Macroeconomics
Consumer Behavior

Courses
from Rize

Intro to Digital Marketing
Social Media Marketing, Brand Awareness, and Engagement
Lifecycle and Email Marketing
Digital Marketing Analytics and Experimentation
Going Viral & Growth Hacking
Career Navigation and Exploration in Digital Marketing
Growth Marketing and Multi-channel Digital Marketing Capstone

Student Outcomes

Learning Outcomes

Evaluate digital marketing campaign strategies based on foundational knowledge of marketing needs within a business.
Design, plan, and test a compelling social media marketing campaign that effectively supports business goals.
Develop targeted, dynamic email marketing campaigns that ethically maximize leads, conversions, and engagement according to the stages of the customer lifecycle.
Evaluate marketing campaign performance and make data-informed marketing decisions based on data analysis and experimentation.
Design viral marketing campaigns to cultivate and maximize ethical organic growth across different customer segments.
Identify career opportunities through frameworks that evaluate fulfillment and financial health.
Build a plan for securing opportunities, using empathy and professionalism to maximize chances of success.
Design, plan, and test targeted multi-channel marketing campaigns that leverage the strengths of different marketing channels to maximize business success and growth.

Certifications

Hubspot - Content Marketing
Focuses on creating and distributing valuable, relevant content to attract and engage a target audience. Covers content creation, promotion, repurposing, and analyzing content performance.

Hubspot - Search Engine Optimization
Teaches strategies to improve website visibility in search engine results. Covers keyword research, on-page and technical SEO, link building, and SEO analytics.

Hubspot - Social Media Marketing Strategy
Covers planning and executing effective social media campaigns. Includes social listening, content creation, paid and organic tactics, and measuring social media ROI.

Hubspot - Email Marketing
Focuses on designing, segmenting, and sending effective email campaigns to nurture leads and customers. Includes email deliverability, personalization, automation, and performance tracking.

Google - Google Analytics 4 Certification
Validates proficiency in using Google Analytics 4 to collect, analyze, and interpret website and app data to make informed marketing and business decisions.

Google - Google Ads Search Certification
Demonstrates expertise in creating, managing, and optimizing Google Search Ads campaigns to drive relevant traffic and conversions.

Skills

Social Media Marketing Strategy and Campaigns
Email Marketing and Customer Lifecycle Management
Digital Marketing Analytics and Experimentation
SEO and Content Marketing
Paid Search Advertising and Google Ads
Growth Hacking and Viral Marketing
Multi-Channel Marketing Campaign Design
Hubspot CRM and Marketing Automation Tools
Data-Driven Decision Making in Marketing
Marketing Communication and Presentation
Career Navigation and Professional Development

Testimonials

Students give these courses rave reviews

"Rize courses have really helped me fall in love even more with my future profession that I want to go down."

Sean G.

Adrian College

“The class experience is amazing!”

Mary D.

University of Mary Hardin-Baylor

“Throughout the class time in Rize, the teacher is going over exactly what we need to do… he gave us the freedom to think creatively, to do our own project and it helped us do what he was teaching us to do on our own.”

Cole B.

Walsh University

“Rize has given me an opportunity to add something to my degree. Something that I wanted to find at my school but wasn’t there.”

Chisunta C.

Albertus Magnus College

“My experience with Rize classes has been extremely positive. I think they’re really well structured, and the professors really care as well - they’re really out there to help you”

Daniel W.

Lasell University

Digital Marketing

Digital Marketing

Courses

DMARK I - Introduction to Digital Marketing

DMARK II - Career Navigation and Exploration in Digital Marketing

DMARK III - Going Viral and Growth Hacking